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We've gotten several questions along these lines. We typed "jetta ad music" into the Yahoo! search box and experienced an "aha!" moment when the first web page result was a news item from ravedata, a site for the DJ/dance culture. It refers to the newsgroup alt.tv.commercials for info on the soundtrack's composer, Peter DuCharme of Somerville, Massachusetts. His assignment was to write the music after the ad was shot, at 94 beats a minute, the pace of a brisk walk. He was paid $25,000. According to the shoot's creative director, a "click track" was used on the set to keep everyone in sync. We decided to confirm this by checking other sources. We went to Deja News, a portal site for newsgroups
and forums that lets you search or browse postings by topic from thousands of online discussions. This time we typed in "vw jetta ad music." One post led us to the Ad Critic, a cool site where we watched the entire January Jetta ad in streaming video. While we were there we browsed around a vast archive of recent and memorable television ads. Another post from our Deja News search led us straight to the official Volkswagen site, where, sure enough, the VW World museum page offered information on recent ads. The Jetta ad shot in New Orleans' French Quarter is titled "Synchronicity," the tune, performed by Master Cylinder, is called "Jung at Heart," and -- if you've got the time, the bandwidth, or the
burning desire, you can download the track from VW's own site. As the ad goes, "¿sometimes everything just comes together."
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