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Dear Yahoo!:
Where does the money for the game show Who Wants To Be A Millionaire come from?
Need a Lifeline
Birmingham, Alabama
Dear Need:
Like most of America, we're big fans of the show, so we knew that Who Wants to Be a Millionaire (WWTBAM) was featured in Yahoo! Full Coverage, a great resource for aggregated news items from around the world.

At Full Coverage's Million Dollar Game Shows page, we were presented with news stories, related web sites, magazine articles, editorials, and other sources. We started with the news stories, including several on the now infamous Who Wants To Marry A Multimillionaire debacle.

Eventually, we clicked on an ABC News story about WWTBAM, which led us to another story that answered your question.

The article, "Millionaire Insurer Wants Out," discloses that the show's insurer, London-based underwriters Goshawk Syndicate, recently filed suit in Britain's High Court of Justice against Buena Vista Entertainment Inc., the show's producers, claiming the questions on the show are too easy.

Under its contract, Goshawk is required to pay prize money to contestants who win $500,000 or more on the show. If the winners take home any amount under $500,000, then ABC and its sponsors foot the bill.

And that's our final answer...

 
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