|
While calling fish chicken may seem counterintuitive, most people seemed to grasp the idea (or at least they kept up a brave front) until lovely pop star Jessica Simpson dropped a bombshell question on national television. In a now-infamous episode of the MTV reality show Newlyweds, the blonde bombshell sat over a bowl of tuna and asked the following question: "Is this chicken, what I have, or is this fish? I know it's tuna, but it says 'Chicken by the Sea.'" Much to the delight of the aforementioned tuna purveyors, more and more people are interested in the brand and its unique name. On the official
Chicken of the Sea web site, we found your answer. In the early 1900s, the company wasn't known by its familiar fowl moniker and sold other foods in addition to tuna. But fortune shined on them when they became the first food company to can "light tuna." The mildly flavored fish became the company's trademark product, and its owners sought a catchier name for their canned fish. When asked about the flavor of the new light tuna, many customers remarked, "it tastes like chicken," -- so the company began to market the light tuna as "Chicken of the Sea." The ad campaign was so successful that the company eventually renamed itself after their famous slogan.
|
