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For most folks, buying a new car is a bit like becoming a member of the AARP -- a dreaded but inevitable life event. Most of that new car anxiety comes from the fear that you'll be taken for a ride. And not in a good way. While the dealer has to make a profit (and their margins aren't as large as you might think), there's always some "wiggle room" built into the sticker price. Just how much depends a lot on supply and demand. It's much easier to haggle over a model that isn't selling well than over one that's flying off the lot. These tips from Consumer Reports offer insight
into the different factors that go into determining a car's cost. Edmunds features something called True Market Value (TMV) as a way to determine exactly how much you should pay. TMV takes into account all rebates, incentives, and holdbacks available to the dealer, and then calculates a fair price to shoot for. Getting a good deal on a new car isn't easy, but if you do your homework, come prepared to negotiate, and aren't afraid to walk away, you'll do well.
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