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Both channels have evolved from humble cable beginnings into media titans. ESPN offers an aggressively hip look at sports via its video games, magazine, restaurants, and television channels. MTV is arguably just as big. Against the odds, they've entered the movie business, produce tons of original TV programs, and have come to represent millions (i.e., "The MTV Generation"). While both channels are amazingly (some say "irritatingly") popular, ESPN has been around nearly two years longer. A little research revealed that the "Entertainment and Sports Programming Network" began shoving sports down America's throat on September 7, 1979. MTV, on the other hand,
broadcast its first video ("Video Killed the Radio Star") on August 1, 1981. Not surprisingly, the two brands have changed drastically over the years. Personalities and programs have come and gone. Remember "Club MTV" with Downtown Julie Brown? What about USFL games on ESPN? Of course, as the saying goes, the more things change, the more they stay the same. ESPN still keeps it real with bowling tourneys and strongman contests. And contrary to popular opinion, MTV does still broadcast music videos on occasion. They just happen to be the same three videos...
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