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We had a tough time tracking this one down, until we realized we were spelling "click" incorrectly. It's not "click," it's "klick," and it's military slang for "kilometer." Although we've never served in the armed forces, the term did bring back memories of many a war movie. For example, in "Apocalypse Now," Martin Sheen's character needs to get "70 klicks above the Do Lung bridge." As for the origins of the term, About.com offers a few theories. One holds that it began during the Vietnam War. Another says American soldiers coined it while serving in Europe. And still another theory
states the Australian infantry may be responsible. The word's exact origin may never be known, but at least now we all know what the military is talking about. That's more than most of us can say for web-isms like "click-through," "pay per click," and "click fraud."
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