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According to the Evan Morris, the Web's Word Detective, and author of a syndicated newspaper column specializing in linguistic questions, the trail leads back more than 70 years to a newspaper column called "Around the Big Apple." Morris cites a noted slang historian who managed to track the phrase to a colorful 1920s horse-racing columnist named John Fitzgerald. Apparently, Fitzgerald heard the term from stable hands in New Orleans who lovingly referred to New York City's racetracks as "...the dream of every lad that ever threw a leg over a thoroughbred. There's only one Big Apple. That's New York." In the 1930s, the term was adopted by jazz musicians, when Harlem was the site of all the choicest gigs. In 1971
"Big Apple" became the catch phrase of the city's official tourism campaign. Its aim was to improve Manhattan's image as a fun and wholesome place to visit, rather than a dark and dangerous city of crime. We found the Word Detective, along with several other informative sites, by using a "natural language" query in the Alta Vista search engine, which simply means we typed the entire question into the search box. Cheered by our success, we took a look into the origins of the "Big Easy." What began as the name of a turn-of-the-century New Orleans dance hall eventually came to refer to the gentle pace of life and laid-back lifestyle for which the city is known.
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