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Tuesday September 7, 1999 Previous | Next
Dear Yahoo!:
I bet you don't post this question because I know you can't find the answer on the Net. Why are LifeSavers candies named that?
Thomas
Lafayette, Louisiana
Dear Thomas:
Good strategy -- throwing down the web gauntlet, as it were. And it worked too, since our ample Ask Yahoo! egos won't let us pass up a web-searching challenge, no matter how irrelevant.

Unfortunately, when we saw your actual question, we thought, "This is going to be like taking candy from a baby. He's looking for a key fact about a hugely popular consumer product that is currently marketed by a large company. No sweat."

We started by typing "lifesavers" into the Yahoo! search box. Ten seconds later, we were browsing through Candystand.com, a very cool Shockwave game arcade where each online diversion is "sponsored" by a different product from the LifeSavers company roster -- Bubble Yum, Gummi Savers, and others.

From the index, we went to the Life Savers section, clicked on a big red "Info" graphic, and were greeted with the following fun fact:

Life Savers were invented in 1912 by Clarence Crane, a Cleveland chocolate maker who wanted a sweet product that wouldn't melt in the summer heat. He decided on a peppermint hard candy in the shape of a circle with a hole in the middle. Since the mints looked like miniature life preservers, he called them Life Savers and registered the trademark.

Whew! That took all of two minutes. C'mon, Thomas, you're going to have to come up with something a little tougher next timeż

 
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